An initial set of course materials is available for purchase at the Copy Tech center in the basement of building E-52. These include the actual full business plan for Virtual Ink, a MIT $50K entrant which went on to launch its Mimio product which captures whiteboard drawings electronically. This Business Plan will be used throughout the course to illustrate concepts. We hope to have one or more of the Founders of Virtual Ink appear from time to time in the course.

Virtual Ink Executive Summary
Virtual Ink Plan: Company and Product Sections
Virtual Ink Plan: Market Section

Moore, Geoffrey A., Crossing the Chasm, Marketing and Selling High-Tech Products to Mainstream Customers, HarperBusiness 1991, Chapters 1 and 2.

Excerpts from: Venture Support Systems Project: Report on Angel Investors, MIT Entrepreneurship Center, 2000.

The full report is available at: http://entrepreneurship.mit.edu/Downloads/AngelReport.pdf

Manufacturing and Operations Section of Virtual Ink Plan
Financial Statement in Body of Virtual Ink Plan
Detailed Financial Statements in Appendices of Virtual Ink Plan

Tiffany, Paul and Peterson, Steven, Business Plans for Dummies, IDG Books Worldwide, Inc. 1997, Chapter 10 "Figuring Out Financials" and Chapter 11 "Forecasting and Budgeting"

Von Hippel, Eric, Democratizing Innovation. Chapter 1 http://mit.edu/evhippel/www/democ.htm

Timmons, Jeffrey A., New Venture Creation- Entrepreneurship for the 21st Century, Chapter 7 "The New Venture Team".

Presentation materials from speakers will be available on-line on the Course Web Site http://entrepreneurship.mit.edu/15975 following each presentation. 

The Web Site will also have other materials and references. 

Please use 15975-ta@mit.edu for email.

Complete Virtual Ink Business Plan 8.1.97