There is a writing requirement which must be met in order to receive credit for this course. You must write a 2 to 3 page Executive Summary for a business plan you are developing. The paper is to be handed in during the last class of the course. TEAM EFFORTS ARE ENCOURAGED.

• Is the Executive Summary:
  • Clear?
  • Convincing?
  • Well written/presented?
• Attractiveness of Business Opportunity:
  • Uniqueness of idea
  • Size of Market
  • Protectability of Idea
  • Sustainable Competitive Advantage
• Clarity of Presentation:
  • Market and Customer Analysis
  • Sales and Distribution Strategy - is the customer targeted?
  • Financial Analysis: Are the stated financial requirements consistent with the Business Opportunity and targeted market?

Each student submitting an Executive Summary will receive feedback on a numerical scale to indicate where his or her Executive Summary is "strong" and where additional work is needed. Specific written comments may also be provided where appropriate. NOTE: There is a limited amount of time between the last session of the course and the date on which grades have to be submitted to the Registrar- accordingly, the amount of individual feedback available is limited. Nevertheless, this is an opportunity to obtain some "high level" feedback as you prepare to enter the $100K Entrepreneurship Competition. Once grades are submitted, students who want more detailed feedback are encouraged to contact Mr. Hadzima directly (jgh@mit.edu)

For MIT $100K Entrepreneurship Competition Participants:

[Note: If you entered the $1K Competition, you may NOT submit your $1K entry for credit unless you have revised it substantially.]

Questions?
If you have questions please contact the TA (15975-ta@mit.edu)