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15.S16 H2 Special Seminar in Management: Entrepreneurial Product Marketing and Development

Prerequisite: 
15.390, 15.371J
Units: 
6
This course is for students who want to start a company or join a startup. Students will learn how to effectively manage product development (hardware or software) in a fast paced, lean startup, how to iterate their way to product/market fit, how to generate interest in their start-up through the Internet, and how to select the right business model for your market.

The course will be broken up into two halves. The first half will be taught by Elaine Chen (SM '93, SB '91),  and will focus on developing breakthrough products in a startup setting. The second half will be taught by Brian Halligan (MBA ‘05), the co-founder and CEO of Hubspot and will focus on gaining gigantic market traction for your breakthrough product.

You will be graded on a product development project (33%), marketing project (33%), and class participation (33%).  In the product development project you will plan out the development for a new project and perform various tests of your product / market fit.  In the marketing project, you will be evaluated on how much marketing attention you can get for a blog that you start within the class.

 
Enrollment in this course is application only. Please email parul@mit.edu if you are interested in applying. 
 
Click on the image below to get a preview of the course from Elaine and Brian.
 

Course Links

Entrepreneurship & Innovation Track

E&I track requirement: 
No
E&I track elective: 
No

Sections

Section 1
Spring 2012
M, W 5:30 - 7
Room: 
32-124
H2 Semester
Instructor: 
E. Chen. B. Halligan