Units:
1
Viral marketing and videos have the potential to disseminate brand and marketing messages to a worldwide audience of potential influencers and buyers. When campaigns are unsuccessful viral marketing is portrayed as random; when campaigns are viral marketing is portrayed as ingenious. The truth is somewhere in-between these extremes.
This course is for people who want to understand how large companies; startups and other businesses successfully use B2B and B2C viral marketing. Successful viral marketing campaigns have a combination of elements; leverage the marketing mix and technology at their disposal in ways that increase the probability of success. This seminar will also examine unsuccessful viral videos; integrated marketing strategies that include a marketing mix and how marketers use viral marketing to position their brands and increase awareness, adoption and sales.
Pre-register on WebSIS and attend first class.
Limited to 60 participants.
Listeners allowed, space permitting
Limited to 60 participants.
Listeners allowed, space permitting
Please visit the official course website online here: http://www.quant5.com/viralmarketingseminar/