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Augmented Reality Startup Looks to Improve Job Training in the Field

from MIT Sloan News by Kara Baskin Desktop workers have plenty of technology at their fingertips — Microsoft Excel spreadsheets, Google documents — to quickly capture, transfer, and distribute knowledge. Field workers don’t always have this advantage. Lab technicians, construction workers, and manufacturers often lack a way to train colleagues ...

2017-12-19T11:09:04+00:00December 19th, 2017|

In Peloton’s Brand Strategy, Value in Old-School Advertising

from MIT Sloan News by Kathryn O'Neill One of the fastest-growing companies in New York City is targeting new customers using old-school advertising, with marketing focused on TV, radio, and even billboards. Peloton, which makes a high-end exercise bike that livestreams indoor cycling classes, wants to step beyond its niche ...

2017-11-30T11:30:19+00:00November 30th, 2017|
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