The story of how the co-founders of Glassy Media met could be mistaken for the start of a Hollywood blockbuster, but around MIT it is just another day within the entrepreneurial ecosystem at MIT.
MIT Sloan alumnus Daniel Siegel (MBA ’12) and Harvard Kennedy School alumna Jennifer Hollett (MPA ’12) met in an MIT Media Lab course on social television. What began as a small classroom project turned into a life-changing company. On August 23, Glassy Media launched on iTunes the Super PAC App, a mobile application that uses audio recognition technology to provide instant information about presidential advertisements being played on television or the internet. The app tells users if the advertisement is backed by a super PAC, how much money they raised, how much was spent, and even gives the user the ability to vote on the content of the advertisement.