Entrepreneur Ben Weiss founded the antioxidant beverage company Bai in his basement in 2009 and quickly built it into the fastest-growing brand in the industry. With Bai, Weiss led a “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar and artificial ingredients. Dr Pepper Snapple Group acquired Bai in 2017 for $1.7 billion.

Now Weiss is continuing his bevolution with Crook & Marker, the world’s first fully USDA Organic alcoholic beverage portfolio. Crook & Marker launched nationally in early 2019 and is now a leading brand in the “better for you” alcoholic beverage category, achieving triple-digit sales growth while rapidly expanding its roster of major retail partners.

Weiss has been featured in major media outlets including Inc., Forbes, Business Insider, CNBC, and Fox Business. He lives in Princeton, New Jersey, with his wife, Danna, and his children, Jack and Shayna.