In Entrepreneurship 101, students learned to look at the world through the eyes of the customer – and ah, what a great perspective it is! But the journey doesn’t stop there. This is where Entrepreneurship 102 comes in.
Just as important as finding your customer is creating a great product that will solve the customer’s problem. How will customers acquire your product? What value will your product bring? What is your secret sauce? How do you stack up vis-à-vis the competition?
From fields as diverse as virtual immortality, small business marketing, urban design, language education, healthcare, and entrepreneur support services, we use in-depth case studies of MIT entrepreneurs to examine how they developed their product concepts, solved their customer’s problem, established a clear value proposition, refined their secret sauce, and understood their competition.
Entrepreneurship 102 is for you if you are creating a product or service, especially in an entrepreneurial setting. You face resource scarcity, but strive to iterate quickly through reliable insights. We’ll teach you how to do that.
Our approach to product design will be holistic. We’ll teach you to translate user needs into product priorities and product priorities into experience design.
This course is particularly useful for:
- Corporate entrepreneurs developing new businesses
- Scientists and engineers commercializing new technologies
- Creators of complex solutions that necessitate design trade-offs
Entrepreneurship 102 is equally valuable for educators, who teach and coach entrepreneurs. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.
If you can, take Entrepreneurship 102 as a team. The course will give you a common framework to make decisions, laying the foundation for your long-term success.