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Many seemingly great ideas and technologies come to a sudden halt in the face of this one simple, inescapable question. MIT has been asking its student entrepreneurs this question for many years – and with great success. The 30,000+ companies started by MIT alumni generate nearly $2 trillion in revenue and have created 4.6 million jobs. If MIT were a country, it would be the 10th largest economy in the world.
Become a citizen of this 10th largest economy when you take Entrepreneurship 101! Join MIT in your entrepreneurial journey as you discover your startup’s most essential resource – the customer.
This is entrepreneurship – so don’t expect a lecture. Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking.
Students learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who will want to buy your product and why. Course assignments will be real-life exercises that will guide you through a series of concrete, practical, and effective steps that will help you make your idea very real.
In Entrepreneurship 101, students learned to look at the world through the eyes of the customer – and ah, what a great perspective it is! But the journey doesn’t stop there. For the holy grail of specificity – while already within reach – there is still much to learn before obtaining it. And this is where Entrepreneurship 102 comes in.
Just as important as finding your customer is creating a great product that will solve the customer’s problem. How will customers acquire your product? How will it solve the customer’s problem? What value will your product bring? What is your secret sauce? How do you stack up vis-à-vis the competition?
From fields as diverse as virtual immortality, small business marketing, urban design, language education, healthcare, and entrepreneur support services, we use in-depth case studies of entrepreneurs to examine how they developed their product concepts, solved their customer’s problem, established a clear value proposition, refined their secret sauce, and understood their competition.
Curious about entrepreneurship, but not sure where to start? Learn from MIT’s premier program for aspiring entrepreneurs, MIT Launch.
Becoming an Entrepreneur is an innovation and business course designed for young, aspiring entrepreneurs who want to explore an entrepreneurial path, and overcome some of the initial challenges in taking those first steps.
From developing new business ideas to market research to entrepreneurial strategy and pitching, this course follows MIT’s successful approach to entrepreneurship. There will be a combination of short videos, thought-provoking case studies, and activities that will challenge you to get away from your computer screen and into the community to make a real impact.
No previous business or entrepreneurship experience needed. The course is designed for high school and college students, but learners of any age may enroll.