In Peloton’s Brand Strategy, Value in Old-School Advertising
from MIT Sloan News by Kathryn O'Neill One of the fastest-growing companies in New York City is targeting new customers using old-school advertising, with marketing focused on TV, radio, and even billboards. Peloton, which makes a high-end exercise bike that livestreams indoor cycling classes, wants to step beyond its niche ...
How MIT Plans to Grow its delta v Accelerator Program
from BostInno by Lucia Maffei As a two-person team, Bill Aulet and Trish Cotter are among the finalists of this year’s 50 on Fire. They both work side by side at the Martin Trust Center for MIT Entrepreneurship, Aulet as managing director and Cotter as director of “delta v,” MIT’s student ...
At Ayar Labs, Optical Chips Borne of MIT Research
from MIT Sloan News by Dylan Walsh In 1965, Gordon Moore noticed that computer chips were roughly doubling in power every year, following an exponential curve. The trend held with such reliability that the observation was codified into Moore’s law. “But the speed at which we take data in and ...
AI-Enabled Klarity Helps Companies Identify Risks in Contracts
from MIT Sloan News by Brian Eastwood New software out of MIT uses artificial intelligence to speed up and reduce the cost of contract review for companies. Klarity is taking on nondisclosure agreements first, part of a strategy to build customer trust and expand its offerings. In a usual scenario today, a ...
This MIT Startup is Using Mechanical Engineering to Recycle Water in Power Plants
from BostInno by Lucia Maffei At the end of the movie The Big Short, viewers are informed that Michael Burry – the man who predicted the 2008 worldwide financial crisis years before anyone else – is now focused on investing in one commodity: water. Nowadays, the signals that water is becoming ...
MIT’s William Aulet on teaching entrepreneurship and beachhead marketing
from Venture Capital Journal by Mark Boslet Can entrepreneurship be taught in a classroom setting, or is it a set of skills learned only by doing? MIT professor William Aulet clearly comes down on the taught side of the debate. But instruction has to be done in the right way. ...
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