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In Peloton’s Brand Strategy, Value in Old-School Advertising

from MIT Sloan News by Kathryn O'Neill One of the fastest-growing companies in New York City is targeting new customers using old-school advertising, with marketing focused on TV, radio, and even billboards. Peloton, which makes a high-end exercise bike that livestreams indoor cycling classes, wants to step beyond its niche ...

2017-11-30T11:30:19+00:00November 30th, 2017|

AI-Enabled Klarity Helps Companies Identify Risks in Contracts

from MIT Sloan News by Brian Eastwood New software out of MIT uses artificial intelligence to speed up and reduce the cost of contract review for companies. Klarity is taking on nondisclosure agreements first, part of a strategy to build customer trust and expand its offerings. In a usual scenario today, a ...

2017-11-02T14:26:32+00:00November 2nd, 2017|

This MIT Startup is Using Mechanical Engineering to Recycle Water in Power Plants

from BostInno by Lucia Maffei At the end of the movie The Big Short, viewers are informed that Michael Burry – the man who predicted the 2008 worldwide financial crisis years before anyone else – is now focused on investing in one commodity: water. Nowadays, the signals that water is becoming ...

2017-10-20T14:55:58+00:00October 20th, 2017|

MIT’s William Aulet on teaching entrepreneurship and beachhead marketing

from Venture Capital Journal by Mark Boslet Can entrepreneurship be taught in a classroom setting, or is it a set of skills learned only by doing? MIT professor William Aulet clearly comes down on the taught side of the debate. But instruction has to be done in the right way. ...

2017-10-19T14:45:10+00:00October 19th, 2017|
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