James McQuivey, Ph.D., is a vice president and principal analyst at Forrester. He literally wrote the book on digital disruption entitled “Digital Disruption: Unleashing the Next Wave of Innovation.”
James tracks and defines the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. He applies this knowledge to a wide variety of industries, from consumer media to consumer technology, from financial services to retail and consumer products.
In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal and can frequently be heard on National Public Radio and seen on television. James earned his Ph.D. in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.