15.369 CORPORATE ENTREPRENEURSHIP
By application only
Application deadline has passed
Students will be notified of status by Feb 12th.
Applicants must have at least 3 years of industry experience.
Pre-requisite: 15.311, 15.S61, or demonstrated familiarity with organizational processes
Startups have been very successful creating innovative new products while corporates have been dramatically less efficient. What can corporations learn from startups – and how might they set up their organizations to get the best of both worlds?
This course will address the practical steps that can be taken to existing organizations (corporations, non-profits, government and more) to become more entrepreneurial via the Disciplined Corporate Entrepreneurship framework. There are three pillars to this framework:
- Strategy: How do organizations decide to invest in multi-year corporate innovation and entrepreneurship initiatives? How do they diagnose and characterize their ability to innovate (or lack thereof)?
- Enablement: What tools and programs (such as hackathons, incubators, accelerators, CVC etc) might organizations adopt to solve their innovation challenges? What are the best ways to implement these tools effectively?
- Practice: How might entrepreneurial employees combine startup and organizational best practices to build new ventures that have the potential to become their organizations’ growth engines of the future?
This course systematically integrates interactive lectures, case studies, guest speakers and team projects to ensure students learn both theory and practice in every class.